Massa Organics California Whole Grain Brown Rice
New. Limited quantities.
I met Greg Massa at the San Francisco Ferry Plaza farmers market many years ago. I remember trading some of our heirloom beans for his brown rice, mostly to be nice. I wasn't a huge brown rice fan. Then I made a batch and Massa Organics Brown Rice literally changed the way I eat. Instead of a dry, bland grain that made me feel like I was paying for my sins, this rice was rich and nutty and a perfect pal for our heirloom beans.
You cook it like you would any other brown rice (it takes just under one hour) but the similarities end there. I don't want to oversell this but I really can't see buying any other brown rice.
Greg suggests rinsing the rice with water and checking for debris. Combine one cup rice to two cups water or broth in a saucepan. Bring to a boil. Stir, reduce heat to low and cover. Simmer 50 minutes until all the water is absorbed. Let stand, covered, for 10 minutes. Fluff with a fork and serve.
I've also tried Massa Organics brown rice in a clay donabe rice maker (kamado-san) and it was perfect. It requires soaking the rice for several hours so it takes a little planning but the pay off is worth it.
Each bag is 2 pounds (32 ounces).
Not available for shipping to Canada.
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