It's with very mixed emotions that I have to announce the closing of our San Francisco store in the Ferry Building Marketplace. It's been an incredible experience and I wouldn't change a minute of it. I grew up in the Bay Area – having a shop in the landmark building was a key goal of mine as a food entrepreneur. As we made the transition from a vending stall at the CUESA farmers' market to a storefront in the ferry building, Rancho Gordo also became a national brand, in no small part thanks to our Ferry Building store. Having a shop in the marketplace provided exposure and an opportunity to forge new partnerships. Where else in San Francisco can you see Diana Kennedy casually shopping? Our business has been slowly shifting towards online sales and wholesale to restaurants and retailers for years and we feel this is where we need to focus our energies.